Leveraging digital directories for improved commercial property management
A general good practice within any business is effective communication. Studies reveal that on average, companies lose $62.4 million annually due to inadequate communication.
A primary method of communication within buildings is through its directory solutions. Traditional building directories have long been the resource used to communicate necessary info to guests. However, they are proving to be less effective with the emergence of digital directories.
What are digital directories?
As a form of digital signage, digital directories are growing in popularity as navigational tool that is a budget-friendly and innovative alternative to traditional building directory boards. With this display system, property managers and building owners are provided with additional flexibility to update relevant information in real-time to create a welcoming experience for guests.
Their ability of digital directories to attract attention and improve retention makes them an instrumental addition for commercial and residential property owners as an enticing, versatile, and simple resource to fulfill building occupants’ navigational needs. Due to their appealing and engaging nature, these display systems can also be utilized to showcase other useful information such as local events, news, weather, and even ads.
What are the benefits of digital directories?
With 93% of business leaders deeming effective communication to be the backbone of the business, digital information systems are meeting this standard as they continue to advance over time. Their expansion has revealed numerous advantages that manual directories can’t provide.
Digital building directories are significantly easier to update than traditional directories, allowing organizations to consistently provide accurate and current information. This seamlessness enables property managers to offer deeper and more meaningful engagement with captivating visuals. For additional simplicity, these systems can be updated across multiple directories at once, improving the efficiency of information dissemination in a timely fashion.
With conventional directories, on average it can cost $400 to update with new information, making it a more expensive option in the long run. Digital directories typically only require the upfront costs of purchasing and installing, boosting your company’s return on investment over the years. With these savings, additional funds can be directed toward other necessities in your building.
Implementing a digital signage system removes the need to manually update information as it changes – which can take up to three weeks with a traditional board – saving the company time and resources. This enables guests to access current information to orient themselves throughout the property with ease, reducing wait times by 35 percent, and giving them control over their experiences.
Attractive and engaging
Digital directories optimize the use of visual aids and graphics to make the content more conversational and reduce confusion, all while modernizing your building. With various colors, fonts, and other features to make them more enticing, their aesthetic appeal can be improved to provide a great first and lasting impression. This can help to reassure tenants and guests that you are running your business responsibly.
Actively and successfully communicating with, and informing occupants in, your building are primary drivers for client satisfaction and loyalty. When executed correctly with the right signs, digital building directories will add tremendous value by creating an enhanced, more personalized experience for both guests and tenants. Remember, well-informed clients are happy clients.