Leveraging digital signage for improved tourist experiences

Destinations around the world are starting to get back into the groove of traveling comfortably again as people reignite their interest in exploration. 

With the immense pleasure traveling brings also comes the need for guests to understand where they’re going, things to do at the location, and how to get around. Digital signage is revolutionizing the way cities and their tourism industry engages with their audience to improve the overall visitor experience. 

By using digital displays, tourists can quickly and easily get the important information they need, saving time that can be dedicated to exploring the destination and its available activities. It’s no surprise that leading tourism organizations such as the City of Calgary and Alberta Tourism are integrating these practices for enhanced guest experiences.

With its interactive, multimedia capabilities, digital signage is an optimal solution to modernize visitor experiences and engage travelers. For increased and efficient interactions with tourists, there are certain strategies organizations need to consider when designing their digital signage solutions.

Multi-language inclusivity 

Language is vital in tourism as it is the gateway to the local environment. Tourists come from all over the world, making it crucial to appeal to a broader audience by offering language support in their native tongue. This helps to encourage inclusivity among tourists while also making them feel welcomed and potentially even more excited to explore the destination. Similarly, it will help to create a lasting impact and a sense of safety as guests are able to become more comfortable with their navigation. 

Individualized guest experiences

Creating different user profiles allows visitors to customize their experience based on their personal needs and interests. This feature enhances the delivery of targeted content which translates to increased interest levels among tourists and prompts additional exploration. 

Data analysis and tracking

The role of data analytics in the tourism industry is becoming increasingly important each year. A vital benefit of digital signage technologies is their efficient and effective data retention capabilities. These dynamic mediums can track key performance metrics such as impressions/views per individual daily, average dwell time per visit, most used resources, etc. This enables organizations to better understand their market, target audience, increase sales, and improve marketing initiatives, all while gaining a competitive edge. 

Optimized advertising 

Organizations are increasingly favoring the advertising advantages digital signage provides by leveraging its interactive multimedia capabilities. As opposed to traditional print or broadcast ads, promoting content is 34% more effective when using digital displays to capture the attention of visitors with more impact. This allows for more targeted messaging and increases user engagement due to its captivating nature. Digital signage can also boost an organization’s marketing strategy by providing valuable information on customer behaviors to advise future decisions and maximize ROI.

Simply put, digital signage solutions will help improve the overall experience of visitors and how organizations and cities interact with their guests. Great experiences lead to a generation of word-of-mouth recommendations, resulting in increased business at given destinations and aiding to create returning visitors. Digital signage is revitalizing the tourism industry, making it a valuable investment for many tourism organizations and local governments.

Leveraging digital signage for improved tourist experiences

Destinations around the world are starting to get back into the groove of traveling comfortably again as people reignite their interest in exploration. 

With the immense pleasure traveling brings also comes the need for guests to understand where they’re going, things to do at the location, and how to get around. Digital signage is revolutionizing the way cities and their tourism industry engages with their audience to improve the overall visitor experience. 

By using digital displays, tourists can quickly and easily get the important information they need, saving time that can be dedicated to exploring the destination and its available activities. It’s no surprise that leading tourism organizations such as the City of Calgary and Alberta Tourism are integrating these practices for enhanced guest experiences.

With its interactive, multimedia capabilities, digital signage is an optimal solution to modernize visitor experiences and engage travelers. For increased and efficient interactions with tourists, there are certain strategies organizations need to consider when designing their digital signage solutions.

Multi-language inclusivity 

Language is vital in tourism as it is the gateway to the local environment. Tourists come from all over the world, making it crucial to appeal to a broader audience by offering language support in their native tongue. This helps to encourage inclusivity among tourists while also making them feel welcomed and potentially even more excited to explore the destination. Similarly, it will help to create a lasting impact and a sense of safety as guests are able to become more comfortable with their navigation. 

Individualized guest experiences

Creating different user profiles allows visitors to customize their experience based on their personal needs and interests. This feature enhances the delivery of targeted content which translates to increased interest levels among tourists and prompts additional exploration. 

Data analysis and tracking

The role of data analytics in the tourism industry is becoming increasingly important each year. A vital benefit of digital signage technologies is their efficient and effective data retention capabilities. These dynamic mediums can track key performance metrics such as impressions/views per individual daily, average dwell time per visit, most used resources, etc. This enables organizations to better understand their market, target audience, increase sales, and improve marketing initiatives, all while gaining a competitive edge. 

Optimized advertising 

Organizations are increasingly favoring the advertising advantages digital signage provides by leveraging its interactive multimedia capabilities. As opposed to traditional print or broadcast ads, promoting content is 34% more effective when using digital displays to capture the attention of visitors with more impact. This allows for more targeted messaging and increases user engagement due to its captivating nature. Digital signage can also boost an organization’s marketing strategy by providing valuable information on customer behaviors to advise future decisions and maximize ROI.

Simply put, digital signage solutions will help improve the overall experience of visitors and how organizations and cities interact with their guests. Great experiences lead to a generation of word-of-mouth recommendations, resulting in increased business at given destinations and aiding to create returning visitors. Digital signage is revitalizing the tourism industry, making it a valuable investment for many tourism organizations and local governments.

Leveraging digital directories for improved commercial property management 

Leveraging digital directories for improved commercial property management 

A general good practice within any business is effective communication. Studies reveal that on average, companies lose $62.4 million annually due to inadequate communication.  

A primary method of communication within buildings is through its directory solutions. Traditional building directories have long been the resource used to communicate necessary info to guests. However, they are proving to be less effective with the emergence of digital directories.   

What are digital directories? 

As a form of digital signage, digital directories are growing in popularity as navigational tool that is a budget-friendly and innovative alternative to traditional building directory boards. With this display system, property managers and building owners are provided with additional flexibility to update relevant information in real-time to create a welcoming experience for guests.  

Their ability of digital directories to attract attention and improve retention makes them an instrumental addition for commercial and residential property owners as an enticing, versatile, and simple resource to fulfill building occupants’ navigational needs. Due to their appealing and engaging nature, these display systems can also be utilized to showcase other useful information such as local events, news, weather, and even ads.   

What are the benefits of digital directories?  

With 93% of business leaders deeming effective communication to be the backbone of the business, digital information systems are meeting this standard as they continue to advance over time. Their expansion has revealed numerous advantages that manual directories can’t provide.  

Effortlessly update  

Digital building directories are significantly easier to update than traditional directories, allowing organizations to consistently provide accurate and current information. This seamlessness enables property managers to offer deeper and more meaningful engagement with captivating visuals. For additional simplicity, these systems can be updated across multiple directories at once, improving the efficiency of information dissemination in a timely fashion.  

Financially friendly 

With conventional directories, on average it can cost $400 to update with new information, making it a more expensive option in the long run. Digital directories typically only require the upfront costs of purchasing and installing, boosting your company’s return on investment over the years. With these savings, additional funds can be directed toward other necessities in your building.  

Time-saving 

Implementing a digital signage system removes the need to manually update information as it changes – which can take up to three weeks with a traditional board –  saving the company time and resources. This enables guests to access current information to orient themselves throughout the property with ease, reducing wait times by 35 percent, and giving them control over their experiences.  

Attractive and engaging 

Digital directories optimize the use of visual aids and graphics to make the content more conversational and reduce confusion, all while modernizing your building. With various colors, fonts, and other features to make them more enticing, their aesthetic appeal can be improved to provide a great first and lasting impression. This can help to reassure tenants and guests that you are running your business responsibly.  

Actively and successfully communicating with, and informing occupants in, your building are primary drivers for client satisfaction and loyalty. When executed correctly with the right signs, digital building directories will add tremendous value by creating an enhanced, more personalized experience for both guests and tenants. Remember, well-informed clients are happy clients.